Good news – Knopf steps up marketing of Stieg Larsson

by Peter

Wall Street Journal reports that Bertelsmann-owned publisher Alfred A. Knopf is betting that Swedish thriller author Stieg Larsson has the potential for mega-sales in the U.S market. Stieg Larsson’s first novel, The Girl With the Dragon Tattoo, proved successful in the US market and sold 225.000 hard cover copies. This number means that it was one of the most successful debut novels in 2008 in the US.

So now, as a result, the publisher has committed some six-figure sum to an advertising and marketing campaign in prestigious magazines and newspapers, on high-end Web sites, and on Facebook and Twitter. The marketing campaign will both support his second book, The Girl Who Played With Fire, and the paperback edition of The Girl With the Dragon Tattoo.

Great news for fans of Stieg Larsson, and a good move by Knopf. American publishers are generally  not, in my opinion, good enough when it comes to promoting books by foreign authors. It will be interesting to see the result of this new initiative!

(Read more about Stieg Larsson at!)

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